The challenges for gender diversity and inclusion in the wind energy industry and the ESG perspective of organizations

Matheus Eurico Soares de Noronha; Juliana de Almeida Yanaguizawa Lucena; Letícia Jahn Souza

doi:10.37497/esg.v7iesg.1619

Authors

Matheus Eurico Soares de Noronha Escola Superior de Propaganda e Marketing (ESPM), São Paulo https://orcid.org/0000-0003-4640-6690
Juliana de Almeida Yanaguizawa Lucena Instituto Federal de Pernambuco – Campus Ipojuca, Pernambuco https://orcid.org/0000-0003-3786-012X
Letícia Jahn Souza University of Santa Catarina (UDESC), Santa Catarina https://orcid.org/0000-0002-3518-0932

DOI:

https://doi.org/10.37497/esg.v7iesg.1619

Keywords:

Gender Diversity and Inclusion, ESG, Wind Energy Industry, Renewable energy

Abstract

Context: Gender Diversity and Inclusion (D&I) has been a challenge for the energy and renewable energy industry. The wind energy industry has carried out a series of practices and initiatives to fulfil ESG criteria - environmental, social and governance, however the topic of D&I is still a paradigm for sector organizations.

Objective: This paper aims to present how the wind industry can promote D&I to meet ESG criteria, specifically, mapping industry challenges to promote D&I practices.

Method: The research methodology is a qualitative case study with 10 semi-structured interviews from different executive and managerial positions in organizations in the wind energy sector.

Results: The results demonstrated that there are a series of challenges and some ongoing practices, but the gap between these practices and initiatives and the culture of organizations is still a sectoral bottleneck.

Contribution: The scientific and practical contribution of the research lies in presenting a kaleidoscope with 5 main challenges for continuing the discussion of D&I in companies, as well as 10 practices reported by interviewees that unfold into a roadmap for the global wind sector.

Author Biographies

Matheus Eurico Soares de Noronha , Escola Superior de Propaganda e Marketing (ESPM), São Paulo

Postdoctoral Scientist in Strategy, Innovation and New Technologies at Escola Superior de Propaganda e Marketing (ESPM SP 2023-2024). PhD in Strategy and Innovation at the Escola Superior de Propaganda Marketing (ESPM SP - 2019 - 2022) - CAPES Scholarship. Master in Business Administration from the Consumer Behavior Program at ESPM (2019). Graduated in Advertising, Propaganda and Marketing from Mackenzie University (2016). He was a visiting scholar at Universität Hamburg in Germany at the Albretch Mendelssohn Bartholdy Graduate School of Law research center. He is interested in the areas of innovation, strategy, international business, dynamic skills, marketing skills and entrepreneurship and innovation ecosystems. He developed research in the area of energy efficiency and consumption of certified products as a masters research. Currently, in his doctorate, he conducts research on the accelerating ecosystem and the development of international skills of companies in the initial phase. Works in the field of market intelligence at the Brazilian Wind Energy Association (ABEEólica) (2014- Current)

Juliana de Almeida Yanaguizawa Lucena, Instituto Federal de Pernambuco – Campus Ipojuca, Pernambuco

Degree in Production Engineering from the Polytechnic School of the University of São Paulo (2001), a Master's Degree in Mechanical Engineering from the Federal University of Pernambuco (2003) and a PhD in Energy and Nuclear Technologies from the Federal University of Pernambuco (2008). She has professional experience as a production engineer in the metal packaging industry and wind turbine blades industry. She is a full professor at the Federal Institute of Education, Science and Technology of Pernambuco (IFPE), Campus Ipojuca, since December 2008, developing teaching, research and extension activities, with emphasis on production management, materials, energy and sustainability.

Letícia Jahn Souza , University of Santa Catarina (UDESC), Santa Catarina

Undergraduate student in Business Administration at the State University of Santa Catarina (UDESC), Santa Catarina (Brazil).

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